How Dubizzle Gained Financial Planning and Performance Visibility Across One of the Middle East's Largest Digital Platforms

Dubizzle is one of the middle east's most visited digital platforms — a classifieds marketplace connecting millions of buyers and sellers across cars, property, jobs, and consumer goods every day. With operations spanning the broader MENA region and a transaction volume that creates constant pressure on back-office systems, Dubizzle's finance function was managing growing complexity through tools that hadn't been built to scale with the business.

Planning and Reporting Without the Right Infrastructure

As the platform grew, the manual load on the finance team compounded. Financial planning relied on spreadsheet models that didn't reflect the actual complexity of the business. Reconciliation required significant manual effort. Transaction volumes were increasing, and the pace of processing and reporting wasn't keeping up. By the time financial data reached leadership, it was already outdated — and the margin for error that manual processes introduced only added to the challenge.

Dubizzle needed a structured financial performance management layer: one that could eliminate the manual overhead, accelerate the close cycle, and give leadership the real-time visibility the business demanded.

What We Did

Azdan implemented Oracle Enterprise Resorces Planning (ERP) to give Dubizzle a unified financial intelligence platform — replacing the manual processes and fragmented tools that had been constraining the finance function's effectiveness:

• Financial Planning and Budgeting — driver-based planning and scenario modeling aligned to Dubizzle's business structure, replacing spreadsheet-driven budget cycles.
• Account Reconciliation — automated reconciliation workflows reducing manual matching effort and surfacing exceptions in real time, driving the 50% reduction in manual errors.
• Close Management and Consolidation — structured period-close orchestration that accelerated financial close cycles by approximately 30% by replacing sequential manual steps with automated workflows.
• Performance Reporting and Analytics — real-time financial reporting and dashboards giving leadership an accurate, current view of business performance — directly improving decision-making accuracy by approximately 25%.

From Manual Overhead to Financial Control

Manual errors dropped significantly. The close cycle accelerated. Financial reporting that previously required manual assembly became available in real time, supporting the 30% increase in transaction volumes the platform was absorbing. Dubizzle's finance team redirected capacity from error correction and reconciliation toward actual financial analysis — and leadership gained the visibility needed to make decisions at the pace the business required.

For one of the Middle East's most active digital marketplaces, Oracle EPM delivered the financial performance infrastructure that manual processes could never have provided.