How Foodics Replaced Zoho with a Full Oracle NetSuite Platform Across Three Countries

Foodics is the Middle East and North Africa's leading restaurant operating system — a SaaS platform powering point-of-sale, inventory, payments, and business analytics for thousands of food and beverage businesses across the region. Founded in Saudi Arabia and backed by $170 million in Series C funding, Foodics was growing at a pace that had put significant pressure on its financial and operational infrastructure. Its existing ERP — Zoho Books — had served the early stages well, but the business had outgrown it.

Three Problems in One Engagement

Foodics came to Azdan with a compound challenge. First, it needed a full ERP migration away from Zoho — moving its entire financial operations onto an enterprise-grade platform capable of supporting a SaaS company at its scale. Second, it needed CRM natively integrated into the same platform, eliminating the complexity of managing sales, marketing, and customer operations in a separate system. Third, it needed to achieve e-invoicing compliance across three different countries — Saudi Arabia, Egypt, and Jordan — each with its own regulatory framework and technical requirements.

All of this needed to happen in one coordinated implementation, with zero tolerance for financial process disruption.

What We Did

Azdan delivered a full-stack implementation covering every dimension of Foodics' requirements:

• NetSuite ERP — full financial suite replacing Zoho Books: general ledger, AP and AR, cash management, payment management, tax management, fixed assets, consolidation, budget management, expense allocations, and amortization schedules.
• NetSuite CRM — Salesforce automation, quote and order management, marketing automation, and customer service — fully integrated with ERP, giving Foodics a single platform for the complete revenue cycle.
• ZATCA E-Invoicing (KSA) — native, 100% NetSuite-integrated compliance with Saudi Arabia's ZATCA e-invoicing mandate — automated UUID and QR code generation, unlimited invoice volume, no middleware.
• ETA E-Invoicing (Egypt) — native compliance with Egypt's electronic invoicing requirements, covering generation, transmission, and archiving within NetSuite.
• JoFotara E-Invoicing (Jordan) — native compliance with Jordan's ISTD e-invoicing regulations, with UBL XML generation and QR code embedding inside NetSuite.

An ongoing managed service agreement with Azdan ensures continuous platform support as Foodics' operations grow across the region.

One Platform. Three Countries. One Implementation.

The migration from Zoho to NetSuite gave Foodics the enterprise financial infrastructure to match its scale. CRM and ERP operating inside one platform eliminated the fragmentation that had come with managing them separately. E-invoicing compliance across KSA, Egypt, and Jordan became automated and native. Within the first year, the engagement delivered a 17% cost reduction — one of the clearest measures of the efficiency the platform change unlocked.

For a SaaS company growing across the most regulated invoicing environments in the Middle East, having all of it handled natively inside one system is exactly the kind of infrastructure advantage that compounds as the business scales.