How Nawy Gained Financial Performance Clarity Across Egypt's Fastest-Growing Real Estate Marketplace

Nawy is Egypt's leading real estate marketplace — a PropTech platform that has fundamentally changed how Egyptians search for, evaluate, and purchase property. Operating at national scale with thousands of listings, an active sales team, and a growing portfolio of developer partnerships, Nawy was moving fast. But its financial infrastructure hadn't kept pace. Planning was spreadsheet-driven. Close cycles were slow. Profitability by product, channel, and geography required significant manual effort to piece together — and by the time it was assembled, it was already historical.

Scale Without Structure

For a marketplace business growing at Nawy's velocity, the inability to see financial performance clearly — and in real time — is a strategic constraint. Budgeting relied on manual models that couldn't handle the complexity of the business. Period-close was a multi-step manual process. Consolidation required coordination that absorbed time the finance team didn't have. And corporate tax reporting added another layer of manual overhead that compounded at every close cycle.

The leadership team needed a structured financial performance layer — one that could handle the complexity, automate the manual burden, and surface the insights the business needed to grow with confidence.

What We Did

Azdan implemented Oracle Enterprise Performance Management (EPM) to give Nawy a purpose-built financial intelligence layer covering every critical dimension of performance management:

• Planning and Budgeting — driver-based financial planning and scenario modeling replacing spreadsheet models, with budget structures aligned to Nawy's business units and revenue channels.
• Account Reconciliation — automated reconciliation processes replacing manual matching, surfacing exceptions and reducing close risk.
• Close Management and Consolidation — structured financial close orchestration with automated intercompany eliminations and consolidated reporting in one platform.
• Corporate Tax Reporting — tax calculation and reporting aligned to Egypt's regulatory requirements, embedded in the same system as the financial close.
• Narrative Reporting — management-ready financial reports combining data and commentary for board and leadership use, assembled automatically from live data.
• Profitability and Cost Management — granular margin visibility by product, channel, and business line — giving leadership the performance picture the business needed to make confident decisions.

Performance Management at Marketplace Speed

Nawy's finance function moved from manual, fragmented planning and close processes to a structured, automated performance management platform. Financial close cycles shortened significantly. Profitability analysis — previously assembled manually from multiple sources — became available directly from the system. And with planning, consolidation, and reporting running inside Oracle EPM, Nawy's leadership now operates with the financial clarity that Egypt's fastest-growing property marketplace demands.

For a PropTech business competing at national scale, the ability to see what's working, what it costs, and what's coming next isn't just useful. It's the foundation for every decision that follows.