Success Story | Range Developments

From Vision to Reality: Range Developments & the Power of NetSuite

About Range Developments

Range Developments, the premier hospitality developer in the Eastern Caribbean, boasts a distinguished portfolio of internationally acclaimed luxury hotels. Their primary goal is to offer investors exclusive opportunities in outstanding real estate ventures within the countries where they operate.
Currently active in Six Senses Grenada and InterContinental Grenada Resort, Range Developments is expanding its footprint in UAE to Ras Al Khaimah with One Marjan. It is a beachfront project, which includes The Beach House and The Beach Residence at One Marjan Island, opposite the Wynn casino, it aims to attract global visitors to the Emirate's growing entertainment and hospitality scene.
As a key player in the Wynn Integrated Resort project, Range Developments contributes to Ras Al Khaimah's transformation, capitalizing on lower development costs and tourism growth. The strategic location, 45 minutes from Dubai, offers a unique blend of natural beauty, from crystal-clear waters to the Jebel Jais mountains.


Range Developments


United Arab Emirates


Real Estate

Azdan Solution

Oracle NetSuite


11-50 Employees

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Business Situation

Before adopting the NetSuite Real Estate edition by Azdan, Range Developments grappled with challenges in project management, property sales, and reporting. The absence of a centralized system resulted in inefficiencies in project coordination, sales processes, and meaningful data analysis. Range Developments sought a solution to streamline operations and enhance decision-making capabilities, leading to the decision to implement the NetSuite Real Estate edition for improved efficiency and competitiveness in the real estate industry.


The adoption of NetSuite Real Estate edition by Azdan has resulted in significant improvements for Range Developments. The platform's centralized approach streamlined project management, optimizing timelines and resource allocation. In property sales, it facilitated lead tracking and sales processes, enhancing efficiency and customer satisfaction. The robust reporting and analytics capabilities empowered Range Developments to make informed decisions, providing a competitive edge in the real estate industry. Overall, the solution successfully addressed their challenges, boosting operational efficiency and strategic decision-making.

Range Developments and Azdan Team


The implementation of NetSuite Real estate Edition by Azdan to Range Developments has resulted in significant improvements:

  • Project Timeline Optimization: Streamlined project timelines, resulting in a 15% reduction in project completion times.
  • Resource Utilization Enhancement: Optimized resource allocation, leading to a 25% increase in resource utilization.
  • Sales Process Efficiency: Improved property sales processes, resulting in a 30% reduction in sales cycle times.
  • Informed Decision-Making: Empowered decision-making through robust reporting and analytics, achieving a 25% improvement in strategic decision accuracy.