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Success Story | Rotana Star

Rotana Star Accelerates Growth with NetSuite

Rotana Star Case study

About Rotana Star

Rotana Star, a luxury car rental service in Dubai, provides fair and competitive pricing. Our diverse fleet of luxury vehicles includes top brands and comes with FREE delivery. Select from our collection, featuring Ferrari, Lamborghini, BMW, Audi, McLaren, Mercedes, Rolls Royce, Porsche, Range Rover, Bentley, and more. We offer a transparent rental experience with a zero deposit policy, straightforward transactions, and no hidden charges.

Company

Rotana Star

Location

United Arab Emirates

Industry

Services Companies

Azdan Solution

Oracle NetSuite

Employees

200-500 Employees

Rotana Star Website

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Business Situation

Before Implementing NetSuite, Rotana Star faced several challenges in managing its luxury car rental business efficiently:
Inventory Management Issues: Keeping track of the large and diverse fleet of luxury cars could become cumbersome. This led to inefficiencies in vehicle availability, maintenance scheduling, and overall fleet management.
Financial Management Complications: Rotana Star struggled with managing billing, payments, and financial reporting, leading to potential cash flow issues and inaccuracies in financial data.
Customer Relationship Management (CRM) Challenges: Maintaining customer data, tracking interactions, and managing bookings was disorganized without a unified CRM system, leading to a potential decline in customer satisfaction and retention.
Operational Inefficiencies: Coordinating bookings, vehicle deliveries, and chauffeur services result in operational delays and miscommunications, affecting the overall customer experience.

Solution

NetSuite offers a comprehensive solution to Rotana Star's operational challenges. By centralizing inventory management, financial operations, customer data, and operational workflows, NetSuite streamlines the entire luxury car rental business.
Its advanced features, including real-time visibility into fleet availability, automated billing and payments, robust CRM capabilities, and efficient booking management, empower Rotana Star to enhance customer satisfaction, optimize resource allocation, and drive overall business growth.

a businessman walks past his car.

Results

The implementation of NetSuite had a significant positive impact on HEA Investments’ operations and profitability. Key results include:

  • Improved Compliance: Reduction in audit findings by 20-30% through enhanced compliance controls.
  • Improved Decision Making: Up to 25% faster and more accurate investment decisions due to real-time data and analytics.
  • Enhanced Investor Relations: Better data management and reporting can improve communication and transparency with investors.
  • Increased Profitability: By optimizing operations, managing risk effectively, and making data-driven decisions, HEA can potentially improve overall profitability.